Woni Safaris was one of the exhibitors at the trade show under the umbrella of the Kenyan stand which they shared with nine other tour operators from Kenya. The Kenyan exhibitors were put together by ASTA Kenya chapter in collaboration with the Kenyan ministry of tourism and wildlife.

 
The second day of the trade show which was Monday 9th was the busiest and we were kept on our toes all day long with no tea or lunch break. Travel agents moved from one stand to another collecting brochures, business cards and other promotional materials. Those with DVDs  as their promotional materials drew more agents in their stand than those who did not have any DVDs. The major attraction at the Woni stand was the two photos of two different Maasai women. One we called the "mystery lady" while the other one was Agnes with her baby strapped on her back. These photos were taken by Evie in the Amboseli village in Kenya in one of her many trips there and this really drew a crowd as she was there to tell it all and this created lots of interest.

 
At the trade show, Woni Safaris came out differently from other tour operators due to the fact that our tours include more of local communities' interaction.  Our participation on the various community projects undertaken by us in conjunction with our clients was a crowd puller in itself. This made us re-evaluate our marketing strategy in a different way after the trade show.

 
Other exhibitors who were of great interest to Woni safaris were the internet marketing companies and soft ware providers whom we intend to follow up closely in view of once more re-evaluating our marketing strategy. A seminar on "Maximize your Marketing" was also a great asset

 
All in all, the trade show was an eye opener to us on the trends in the travel World